Pon Ketharan is an entrepreneur with extensive experience as a video editor, producer and director. His love for audiovisual led him to work on various video projects for production companies, including TF1 and MTV, before creating his own production company :Yaal Media. A graduate in performing arts with a specialization in cinema, he worked as a director of photography in more than 16 short films and music videos, most of which won awards at international short film festivals. He is also the founder of Yaal Media Weddings and Keth Digital.